The future of payments  are embedded

Embedded payments built by software founders, for software builders

Forward meets your team where they are

We understand the challenges you face because we’ve been in your shoes. At Forward, we strip away the payments jargon and speak everyday language—helping you sidestep the pitfalls we encountered while building SaaS companies.

How embedded payments work

Confidently evaluate options

With so many solutions on the table, it’s hard to know where to start. We break down the pros, cons, and trade-offs of different approaches, helping you make informed, confident decisions.

Know which business model fits you

Whether you’re ready for full payment facilitation or need a more hands-off approach, we’ll guide you to the model that aligns with your team’s current needs—and future growth.

Know what actually matters

Cut through the noise and focus on what drives results. We highlight the critical components of embedded payments that impact your bottom line, customer experience, and scalability.

Define responsibilities

We’ll clearly outline responsibilities, ensuring you understand who does what, how much effort is required from your team, and where Forward can take the load off your shoulders.

Embed payments in your platform

Unlock new revenue streams by integrating payments directly into your platform. We’ll show you how to monetize transactions seamlessly while adding value for your customers.

Industry leading economics for software platforms

Our pricing is simple, transparent, and built with software platforms in mind.

See pricing plans

Plan that fits you:Rails

Revenue you keep:85%

% of Payments Revenue you keep

100%85%75%65%

Revenue you keep
65
%
Plan that fits you
Protect
- Payment volume
  $50M+
- Saas customers
  100+
- Payment adoption
  <50%
- Payments staff
  0-1
Revenue you keep
75
%
Plan that fits you
Maximize
- Payment volume
  $50M+
- Saas customers
  100+
- Payment adoption
  <50%
- Payments staff
  0-1
Revenue you keep
85
%
Plan that fits you
Rails
- Payment volume
  $500M+
- Saas customers
  1,000+
- Payment adoption
  >50%
- Payments staff
  5-10
Revenue you keep
100
%
Plan that fits you
PFAC
- Payment volume
  $2B+
- Saas customers
  5,000+
- Payment adoption
  >50%
- Payments staff
  10+
What Forward Does
- Payment Loss Insurance
- White label payments sales
- Compliance and registration
- Underwriting and Monitoring
- Developer tools and support
- White label merchant software
- Authorizations and settlement
What Forward Does
- Program design, adjustments
- White label payments sales
- Compliance and registration
- Underwriting and monitoring
- Developer tools and support
- White label merchant software
- Authorizations and settlement
What Forward Does
- Compliance and registration
- Underwriting and monitoring
- White label merchant software
- Developer tools
- Developer support
- Authorizations
- Settlement
What Forward Does
- White label partner software
- White label merchant software
- Underwriting tools
- Monitoring tools
- Developer tools
- Authorizations
- Settlement
What saas platform does
- Integrate to Forward
What saas platform does
- Integrate to Forward
What saas platform does
- Integrate to Forward
- Sell SaaS customers payments
- Onboard and activate customers
- Merchant support
- Program design, adjustments
What saas platform does
- Register with networks
- Open an FBO or MTL licenses
- Underwrite new accounts
- Monitor transactions for fraud
- Compliance audits
- Partner support
- Merchant support

Switching made simple

Our platform includes low code tools, detailed guides, sample apps, embeddable elements, and real world examples to simplify the integration.

Integrate

Improve your customer's payment experience

Operate

Simplify payments so you can deliver an exceptional experience to your customers. With our platform, you’ll see immediate, measurable improvements in how your merchants manage and receive payments.

Operate

Merchants paid on time,  every time
No delays, no errors. We ensure your merchants are paid in full, on time, every time so you can build trust and keep their businesses running smoothly.
Tools for perfect reconciliation
Empower your merchants with intuitive tools to match sales with bank deposits, down to the penny. Leave behind manual errors and mismatched records, and give customers the confidence that every cent is accounted for.
Proactive, white-label communication
Enhance your customer service without lifting a finger. With proactive, white-label communications, you can answer payment related questions before they’re even asked. That means fewer support tickets and more satisfied customers.

Grow your payments revenue

Most software platforms join Forward with fewer than 20% of their SaaS customers actively using payments. We’re here to change that. Our proven strategies, expertise, and tailored solutions are designed to help you drive adoption, grow your revenue, and scale your payments program.

Accelerate

Scenario A

Scenario B

SaaS customers

% of customers using payments

Cost of payments (bps)

Total payment volume

$300,000,000

$900,000,000

Payments customers

600

1,800

Gross payments revenue (1%)

$3,000,000

$9,000,000

SaaS Payments Income

$2.6M

$6.8M

Achieve 70%+ payments adoption

With our expertise, we’ll help you turn payments into a core feature that your customers can’t live without. From onboarding strategies to upgrade paths, we drive adoption rates to over 70%, delivering immediate and lasting impact on your revenue.

White-label sales support

Leave the heavy lifting to us. Our team will work alongside yours—or entirely behind the scenes—to sell payments to your existing software customers. With a white-label approach, we handle the outreach, communication, and support while you take the credit.

End-to-end program design

We don’t just implement payments, we craft a program built for you. Our team collaborates to design, price, and execute a strategy tailored to your customers’ needs. From pricing models to key milestones, we ensure everything aligns with your growth goals.

Flexibility to graduate at any time

We believe in earning your trust every day, not locking you into restrictive contracts. Unlike industry-standard practices, our platform gives you the freedom to grow, adapt, or move on—without disruption.

How it works

Upgrade to PFAC at anytime

Join the growing list of registered PFACs using the Forward technology stack to operate their payments business. If you start in one of our managed PFAC offerings (Rails, Maximize, Protect), you can seamlessly transition to become your own payment facilitator when your team is ready.

True portability

When the industry discusses portability the conversation centers around tokens, that is half the battle. When you change payment providers, you do not want to re-contract and re-onboard all of your customers to a new platform. Forward agrees to assign all of the payments agreements when you are registered.

Only pay for what you need

When you start a payments business, your team will need support. Forward will step into those critical functions to help you achieve success quickly. As your team grows, you may internalize some of the capabilities. Switch between our products at any time to only pay for what you need.

The future of payments  are embedded